The Blog

25 May 2010

“Boston Pops Fireworks Spectacular,” sponsored by Liberty Mutual, to launch a brand new website and online experience

“The Boston Pops Fireworks Spectacular,” sponsored by Boston-based insurer Liberty Mutual, is pleased to announce the launch of its brand new vibrant and community-driven website.

Boston 4 Productions has teamed up with Silverscape, a Boston-based Digital Marketing firm, to design an interactive entertainment website that compliments and enhances the experience of the “Boston Pops Fireworks Spectacular” on July 4th. The website seeks to create and sustain an engaged community of new fans for one of Boston’s most beloved events throughout the entire year.

The new online experience offers a fun and interactive level of two-way communication between event guests and organizers, allowing for a greater opportunity to share in and learn from guests’ favorite experiences.

As part of a larger social media outreach, the new site features opportunities for fans to participate. Visitors to the new site will be able to interact with the event via Facebook, and Twitter. This year, we have added an event blog, talking about all things July 4th. And for those that want to enjoy the 4th of July all year round, downloadable materials will also be available on the new site including desktop and iPhone wallpapers.

The new site will feature an interactive page where visitors can upload their own photos and/or videos and share their own personal experiences from the “Boston Pops Fireworks Spectacular.”

The updated site will feature comprehensive information regarding this year’s host, performance line-up, schedule, event logistics, and frequently asked questions. The site will also feature information on the rich history and heritage of the “Boston Pops Fireworks Spectacular” event on July 4th and how it has become a national tradition.

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